Job description

Hiring an experienced Growth Associate specializing in App Store Optimization (ASO) sought for a dynamic gaming Studio. Leverage your proven track record to drive user acquisition, optimize app visibility, and contribute to our gaming success. Join us in elevating the gaming experience and maximizing user engagement!

Responsibility

• Define, identify, launch, and drive critical strategic media campaigns for player acquisition, engagement, and retention in India.
• Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spending on the fly for the best results.
• Lead KPI development and tracking across all performance marketing-related functions, measuring campaign and digital spend performance across all channels with a data scientist.
• Design campaigns for acquisition, engagement, and awareness keeping in mind important factors such as channels, lifecycle of games, seasonality, costs, competition, ROI, etc.
• Help optimize our social media official accounts, websites, app store pages, and other channels for each game as a prime channel for acquisition and engagement.
• Stay up-to-date on the latest developments in the Indian digital media industry and experiment with new creative ideas.
• Must be proactive, and resourceful, and demonstrate intellectual curiosity to anticipate business needs.

Requirement

• Hands-on experience with Google Adwords, Facebook Ads Manager & Appsflyer.
• Must be aware of Incent and non-incent traffic and should have basic industry knowledge.
• Superior analytical capabilities with strong insight and a proven understanding of how performance marketing works in India across all digital and offline channels.
• Versatile. Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Technical. Exceptional Excel and data analysis skills.
• Has direct experience in Indian mobile media performance marketing.
• Must be able to do own analysis across platforms.
• Self-motivated, tenacious, resourceful.
• Excellent English language communication skills, oral and written.
• Passion for games!